The Mall Place

The Web Developer's Design Manual is practical, pragmatic guide to the visual aspects of website design, presented in a full-color book. Aimed at web developers and techies who have experience in writing code but are complete novices to creating aesthetically pleasing webpages and user interfaces. You will learn about: Layout: the anatomy of a webpage color & texture: the aesthetics of color, creating a color palette, gradients & curves, shadows, softening edges typography: typeface distinctions, font sizing, text block treatments image usage: image sources, focal points, cropping, framing, shadows and more. The book has a practical focus, and does not dwell on lofty discussions of theory or artsy but impractical design.